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In this section:
Location, location,
location
There are many reasons to put parts of a university
course, or even a whole course, online. One of the most
compelling reasons, however, is reminiscent of the old real
estate law about the three qualities of a good property,
"location, location, location." The finest educational
programs only work if students can get to them easily.
Driving, parking, and time commitments at work and home,
all make getting--and continuing--an education increasingly
difficult for the growing numbers of people who need ever
more skills and knowledge. The World Wide Web, in
conjunction with other modes of communication, provides a
relatively inexpensive, effective method of course delivery
for many of these potential students.
Educators are working with consumers, politicians, and
businesses to forge changes in our institutions of teaching
and learning that better reflect the needs of the
information age. Today faculty use multiple media and
networks, and engage in virtual professional conferences.
Online teaching and learning is on our nation's
presidential agenda and is increasingly an ordinary
component of higher education (Kearsley, Lynch, and Wizer,
1995). Teachers and students are embracing online learning
contexts as communications technologies become more
accessible.
Just as the development of printed books drove new
approaches to education, so new telecommunications tools
call for new methods of design and utilization. Educators
need practical tools, templates, and training for developing
course materials and activities for use in these emerging
instructional contexts. Going online with a course means
more than putting a syllabus "on the web." We need to
consider the unique advantages--and constraints--the
Internet provides.
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Where are we
headed?
Peter Drucker, well-known seer of America's
corporate management world, in Forbes magazine
(March 10, 1997) shared his thoughts on higher
education. Drucker believes that cyberuniversities
will replace the present brick-and-mortar ones. He
states, "Thirty years from now the big university
campuses will be relics. Universities won't
survive. It's as large a change as when we first
got the printed book."
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Whether or not you agree with Drucker's projection,
the landscape of higher education is changing. Prices
continue to fall on increasingly powerful computers. The
volume of email has eclipsed that of postal mail. Forcasters
predict that the price of bandwidth (the quantity of
information communicated between computers) is about to
plummet. Meanwhile, growing numbers of the 40 million
regular Internet users connect to learn, and even seek
online degree programs. Established and startup
organizations are competing for the patronage of these
life-long learners.
Our own system is no exception. Both California and the
CSU are in the initial phases of organizing their own
"Virtual University" to meet the needs of this emerging
constituency. What is a virtual university? A draft
definition goes something like this:
The term "virtual organization" indicates an
organization that has learned to thrive in a fast changing
and complex environment by using information technologies to
cross (while honoring) traditional boundaries of time,
space, organization, and culture. Such organizations succeed
by organizing unique competencies in ways that meet the
needs of a wide variety of mainstream and niche customers.
They are agile, market-driven, and inclusive, seeking to
prosper by quickly adapting to new opportunities to fulfill
their mission, within resource constraints.
Virtual universities are evolving today as a response to
an environment that is demanding new kinds of learning,
evolving new kinds of knowledge, creating new kinds of
learners, and developing new forms of knowledge access.
These universities are expected to perform their missions as
the "learning stakeholder" in the society and economy, while
holding the line on resources.
References
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