Repetition

    
 

 

 

 
 
       
       
  What Does Repetition Do:
 

According to R. Williams, repetition is a conscious effort and willingness to to unite, join, fuse, the entire page together (print or web based). As work is being done on a project, there is a need to repeat all elements consistently. If there are multiple pages, each page should have a similar look and feel. Repetition should be thought of as "Consistency", consistence and unification of all pages.

Repetition will:
 
  • Allow for consistency and continuity (especially important with webpage navigation)
  • Unifies all parts of a design and multiple pages
  • Help organize information
  • Help guide the reader through the pages

 

  
  Hints for Being Repetitive:
 
  1. Plan ahead
  2. Keep a formatting journal or log
  3. check and recheck your work looking for consistency and repetitiveness
  4. If web based, storyboard your material first

 

  
       
  Repetition:    
       
Non Example
Example
       
  non-example of repetition of a bulleted list   example of repitition of a bulleted list
       
       
  non-example of repetition of a business card   example of repetition of a business card
       
       
  For More Information:  
 
  • The Non-Designer's Design Book by Robin Williams pages 43-51
  • The Non-Designer's Web Book by Williams and Tollett pages 114-117

 
  All Non-Examples and Examples are modified reproductions found in the Non-Designers Design Book and The Non-Designers Web Book
       
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Home, Contrast, Alignment, Repetition, Proximity