This series of hueristics will provide learners with the building blocks of graphic design. In our fast paced world where sound bytes tell stories and information doubles every 18 months, effective communication is critical. One aspect of effective communication is visual presentation. An inviting, well organized, stimulating, and contextually-sound visual presentation helps give meaning and substance to materials. This series will provide a foundation for people who are interested in improving their visual presentation techniques, either in print or on screen.
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These rules-of-thumb will assist learners in developing a good graphic design foundation. They are helpful in avoiding design pitfalls, but because of the nature of design and audience variations these rules can always be bent. The intent is to elevate the level of design and encourage the learner to go beyond the rules.
The following are rules for effectively addressing a target audience.
The following are rules for effectively grabbing and focusing the reader's attention
The following are rules for effectively improving legibility and readability.
The following are rules for effectively enhancing content and promoting the reader's interest.
The following are rules for effectively evoking the appropriate reader's reaction.
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Addresses the use and theory of audience demographics to promote more effective communications.
In addition to information on good design practices this link includes schools, organization and additional reference sources.
Provides typographic terminology, sources for typefaces, magazines, organizations, and type theory.
Provides for direct acquisition of images and graphic devices for both print and screen reproduction. Also is an overview of Scanning techniques.
Provides "html" codes for Web backgrounds and sources that discuss color theory, for both print and screen.
Provides "html" codes, style sheets, and information to develop an effective Web presence.
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Provides you with basic views and options within each domain.
Aldersey-Williams, H., Caplan, R., Heller, S., & Nasatir, J. (1992). Graphic Design USA: 13. Japan: Toppan Printing Co.
Allen, B. (Spring 1995). IAPO template. Materials presented in Educational Technology 544 at San Diego State University.
Craig, J. (1977). Production for the graphic designer (3rd ed.). New York: Watson-Guptill.
Dodge, B.J. (Spring 1996). Style sheets and homepage format. Materials presented in Educational Technology 572 at San Diego State University.
Herdeg, W. (1981). Graphis diagrams: The graphic visualization of abstract data (4th ed.). Zurich, Switzerland: Graphis Press.
Lemay, L. (1995). Teach yourself Web publishing with HTML in 14 days. Indianapolis, IN Sams.net Publishing.
Parker, R. C., (1993). Looking good in print: A guide to basic design for desktop publishing (3rd ed.). Chapel Hill, NC: Ventana Press.
Radice, B. (1984). Memphis: Research, experiences, results, failures and successes of new design. New York: Rizzoli.
Rosen, B. (1979). Type and Typography: The designer's type book (Rev. ed.). New York: Van Nostrand Reinhold Co.
Weinberger, N. S. (1979). Encyclopedia of comparative letterforms (2nd ed.). New York: Art Directions Book Co.
Yasui, H. (1989). Desktop publishing: technology and design. Chicago: SRA.
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