Beginning Developing 75% Proficient 85% Exemplary 100% Score Business Plan: Market Business Plan: Personnel
At
least one of the following is very
true: At
least two of
the following are very
true: All
of the following are very
true:
(5 points) The
service your company provides is unclear, and
few details are provided. Writing contains multiple noticeable errors.
Your
service is mostly clear but may not seem related to the resources provided
in Phase 1 of the project. You address most of the who/what/when /where/how/why
questions from Phase 2. Naming and logo may not be well represented.
Writing contains few errors.
Your
service is clear and relates somewhat
to resources provided in Phase 1 of the project. You address
nearly all of the who/what/when /where/how/why
questions from Phase 2. Naming and logo are explained. Errors in writing
are barely noticeable.
Your
service is clear and well-chosen,
and relates well to the resources provided in Phase 1 of the project.
You provide a thorough explanation of the who/what/when/ where/how/why
questions from Phase 2. The name and logo are well selected and explained
clearly. The writing is engaging and free from errors.
(5 points)Your
marketing plan is incomplete. Writing
contains multiple noticeable errors.
The
marketing plan addresses most of
the questions about reaching your target market. It doesn't appear that
you consulted the resource on viral marketing. Writing contains few
errors.
The
marketing plan addresses nearly all of the questions about reaching
your target market. There is evidence that you have at least consulted
the resource on viral marketing. Errors in writing are barely noticeable.
The
marketing plan thoroughly addresses
all of the questions about reaching your target market. There is evidence
of understanding and implementing the ideas in the resource on viral
marketing. The writing is engaging and free from errors.
(3 points) Your personnel
plan is incomplete. Writing
contains multiple noticeable errors.
The personnel
plan addresses most of the questions
about staffing. Your ideas don't always match up with your service and
marketing plans. Writing contains few errors.
The
personnel plan addresses nearly all of the questions about staffing.
Your ideas match up pretty well
with your service and marketing plans. Errors in writing are barely
noticeable.
The personnel
plan thoroughly addresses all of
the questions about staffing. Your ideas flow directly from your service
and marketing plans. The writing is engaging and free from errors.
(3 points)Your financial
plan is incomplete. Writing
contains multiple noticeable errors.
The financial
plan addresses most of the questions
about costs, web space, and physical space. Your ideas don't always
match up with your service, marketing, and personnel plans. Writing
contains few errors.
The
financial plan
addresses nearly all of the questions about costs, web space, and physical
space. Your ideas match up pretty well with your service, marketing,
and personnel plans. Errors
in writing are barely noticeable.
The financial
plan thoroughly addresses all of
the questions about
costs, web space, and physical space.
Your ideas flow directly from your service,
marketing, and personnel plans.
The writing is engaging and free from errors.
(4 points) Your
presentation is incomplete. You
do not engage the audience. Your PowerPoint is poorly designed.
You engage the audience by speaking to everyone in a clear voice and
maintaining eye contact.
Your PowerPoint is well-designed, with appropriately balanced text,
graphics, and special effects.
You engage the audience by speaking to everyone in a clear voice and
maintaining eye contact.
Your PowerPoint is well-designed, with appropriately balanced text,
graphics, and special effects.
You engage the audience by speaking to everyone in a clear voice and
maintaining eye contact.
Your PowerPoint is well-designed, with appropriately balanced text,
graphics, and special effects.
Written by Jim Julius. Last updated 04/26/05.