Module 3: Conceptualizing and Planning

Introduction: Creativity

One of the things that attracts many of us to the field of educational technology is that it affords us plenty of opportunities to be "creative." Though you could certainly argue the point, many particularly associate creativity with the development of media products, especially television and video. Face it, there's something "glamorous" about making stuff that lots of people are going to use and appreciate.

What we often get confused about, however, is actually where the "creative" part happens. In one sense, it's all creative, of course, but if I say to you, "Picture yourself as a creative video producer," chances are you envision yourself "on a shoot," directing actors, telling technicians how to do their job (they love that), and generally being a "star."

Well, there is certainly creativity involved in a video shoot. No question about it. But if you reflect for a moment, you'll realize that by the time you get to the set, most of the real creativity has already happened, or, at least, you will come to hope that it is the case. It's those pesky writers that get all the power, in the end. If they haven't conceived and organized the ideas and written the words, the director and actors have nothing to do. The writers really "create" the video in the most basic sense.

So don your "creative" hat, and let’s put on a show!


In this module, you will: