Personas for Design Projects

Using "hypothetical archetypes" (aka personas) to help designers visualize what users want and need in information sites is a cool idea that I think would work great for game developers! A composite persona is created based on audience research, to identify real goals and needs of real potential users. Having these personas in mind throughout the design process helps guide decisions by the design team. Check it out in this article in ONLINE Magazine. I found this courtesy of elearningpost.com