Wednesday, September 13, 2006

The New Monopoly


I found this article "Would You Like Fries With That Monopoly Game?" and I thought it was very interesting since the idea of curb appeal had been brought up in class as another factor to consider. Basically, it's an article about the new Monopoly Here and Now Edition. They have replaced some of the old tokens with newer, more modern (and some name-brand) objects, such as a Starbucks Coffee mug and McDonald's french fries. They have also replaced the railroads with airports and some of the other properties will be replaced with cities such as Las Vegas. Finally, the other major change is that you will get $2 million for passing go instead of $200. It also says in the article, that unlike other special edition versions of Monopoly (Simpsons, Star Wars), this is supposed to be mainstream and not a limited edition. I don't know that I have a problem with this as much as a thought/question. Monopoly is one of the most popular games in the US. It has had such an impact that the phrase, "Do not pass go, do not collect $200." is part of our everyday language (or at least I've used it). So, is this version of the game too commercial and contemporary and will that cause it to lose some appeal? A lot of people play games to kind of "escape" for a few hours from their everyday life. Will the modernization of such a classic game cause that to be more difficult because we will be using a Prius instead of a vintage race car and a Labradoodle instead of a Scottish terrier or will this newer version appeal more to the younger generations of game players and make the game even more popular?

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