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Instructor Class meet in: north ED273 & Breeze
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Designing and Managing Learning for the Global Audience
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What does globalization mean for us as educational technologists, corporate trainers, instructional designers, higher-educational instructors, or K-12 teachers? In this course, you will have an opportunity to explore some of emerging issues in global teaching and training. This course attends specifically to the cultural differences we need to consider as we extend the global reach of an institution or organization. You'll examine theories, strategies, and models for adapting e-learning to other cultures, discuss best practices in global employee training, and explore cross-cultural design research.
Meets 3/11 & 3/25. 8:30am to 4:30pm. Schedule # 10883
Overview
A google search on “Going global” generated 587,000 results. Indeed Going Global can mean many different things, such as expanding into new geographic and cultural markets, cross-cultural training, developing global websites, and conducting global research. So what does Going Global mean for us, educational technologists, corporate trainers, instructional designers, higher-educational instructors, or K-12 teachers? In this course, you will have an opportunity to explore some of the intriguing and emerging issues in global teaching and training. This course attends specifically to the cultural differences we need to consider as we move to the international setting.
Audience
This course targets students/learning professionals that need to reach beyond the walls of teaching facilities in the U.S. and deal not only with different geographies, but different cultures, audiences, and delivery modes.
Learning Outcomes
In this course, we’ll first examine theories, strategies, and models for adapting e-learning for other cultures. We’ll then discuss best practices in global employee training, cross-cultural design research, and innovations to extend the global reach of an institution or organization. You will learn how to:
- Identify cultural elements affecting teaching and learning in a learning environment that involves
participants of diverse cultural and linguistic backgrounds.
- Describe cultural considerations in online teaching and learning.
- Analyze the cultural considerations in existing curriculum or programs.
- Identify opportunities in a curriculum or program which can be enhanced to target a diverse audience.
- Identify Principles of Pedagogy, Task and assessment design for effective cross-cultural online learning.
- Develop web sites, courses, and practices that take cultural differences into consideration.
- Assess cross-cultural localization examples.
- Review techniques for rapid localization.
- Refine your strategy for blended, international delivery.
Resources and Reading assignments
A growing list of course-related links are available here 
and will be maintained after
the course is over.
Course Outline
Sessions 1-2: June 1 and 2, 2007
- Overview of cultural differences in teaching and learning
- What is culture
? What are the cultural elements affecting teaching and learning?
- What are the cultural and linguistic differences and how do they manifest themselves in global online learning environments?
- Cultural considerations in online instruction and learning.
- Constructing culture in online learning: ways of communication
- Read about models of culture and then use these models to analyze existing programs
- The 5 dimensions of Culture related to teaching and learning (Hofstede)
- Case studies of their applications
- The third Dimension of ADDIE (PDF on BB)
- Cross-cultural development: discovering hidden assumptions
- Assignment 1: show and tell (Session 2)
- Read a few short stories on culture, training & globalization: the Young consultant | Outreach to central America | Starbucks Consumption in Beijing (Localized globalization)
During this seminar, we will discuss interesting real cases of designing instructional materials for the global audience. Discussion topics: what worked for them, what did not, how are their efforts related to cultural models or theories? How could they go beyond?
Media Use in all 4 sessions
Interesting Videos related to cultural difference in teaching, learning, or training. [Because of copyright, some of the following files will be stored in Blackboard. Online group, please download and watch them on your computer.]
- Seinfeld for American Express (what's the message in this video? what are the cultural issues?)
- Youtube video: Nescafe Ads (you may also download FLV or Mp4 file from Blackboard; get free FLV player)
- Looking for Comedy (same questions).
- Miss White: what's the level of her UAI (uncertainty avoidance index)?
- Miss Sierra (how about hers?)
- A Multicultural discussion in SecondLife (By Joe Pacino)
- Video from Google: The Brain: intelligence and culture (downloadable file on BB)
- Cultures: similarities and Differences (downloadable file on BB)
- Growing up in Japan ( viewed through the eyes of American teenagers)
- SMILE: McDonald's Training video (on BB)
- Building a Global Educational Portal (on BB)
Week-in-Between
SCAN or read the ECR articles
Online group: please download and pre-view videos for Sessions 3-4 before class. During class, you'll have time to watch them again on your own and then return to Breeze to discuss.
Assignment 1: Read and identify a program/organization for your first project--a mini-analysis of existing global programs. Samples of online learning and training programs or global websites:
- Yahoo (US, China, France, Africa) or Google ,
- Mercedes, Sweden's Royal Library, Malaysian hotels, and Monster.com (Sample analysis)
- Penn State’s World Campus (Sample analysis)
- MIT's OpenCourseWare (Sample analysis)
- Oracle’s online university, or
- The training simulations used in the U.S. Navy (Sample analysis)
- or cultural issues you experienced in work or life: cultural issues in AVIATION SAFETY
- A list of Virtual Learning Environments
For this project, you will analyze existing globalizing efforts with a few half-defined rubric (download from BB's Course Documents). You will specifically:
- Analyze the cultural considerations in existing curricula, teaching or training programs
- Identify opportunities to enhance one or more elements of a curriculum or program to target a diverse audience
Questions to guide this analysis:
- What are the pedagogies underlying these courses? (examples: individual learning, collaborative learning, teamwork, memorization, resource-based learning, problem-based learning, project-based learning)
- What are the cultural considerations as reflected in teaching, learning, and assessment?
- Suggestions and recommendations for making the course more global: If you are going to design or teach it, what would you do differently?
Sessions 3-4: June 15 & 16, 20067
- Instructor-led discussion
- Activity: Role play and Case discussion: 2 stories from the ID design case book (download from ECR)
- Activity: Develop a program for better global teaming
- Watch videos of two real cases of global design and delivery and discuss:
- SmartCom: Designer Joe
- The Adventures of Christ
- Work on Assignment 2--design a short instruction or conduct a meeting for diverse audience (solo or team)
- Last session: Finalize and present your project, an oral presentation, a role play, or a technology-assisted presentation (PowerPoint, a webpage, a short video, or any other format you can think of).
Assignment 2 : you can work solo or in teams to design and present a short technology-assisted meeting or training activity that reflects the consideration of cultural diversity. For example, you might lead an international meeting, conduct safety training online to a dispersed audience, show a diverse audience how to use a particular software, or introduce a new product to buyers from China. This project will continually challenge you to respond to the question “How do you do that in a way that works globally?”