Prepared by the Honorable  ___________________

Section One: Product

I propose to market the following product in Saudi Arabia: ______________________

I believe Saudi Arabian consumers will buy this product for the following reasons: _______________________________ _

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Section Two: Place

Check the box next to the place or places your product will be sold in:

Arabic Shopping Bazaar            Small Neighborhood Stores                             Mail Order

Department Stores                     Private Homes by Travelling Salespeople         Other (please explain below)

Write a brief paragraph explaining why you believe the product should be sold in the places shown above

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Section Three: Price

The product will be sold for (write answer in US dollars)...................._______________________

The equivalent to this in Saudi currency is:..........................................._______________________

Section Four: Promotion

What advertising methods will you use to let consumers know about your product?   (mark all that apply)

Radio                                                Television                                                Newspapers

Billboards                                          Magazines                                               Other (please explain below)

Write a brief paragraph explaining why your chocies would be effective for reaching Saudi Customers

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What language or languages will you use in the advertisements?

  German                                            Tagalog                                                     English

  Farsi                                                Arabic                                                       Other (please write below)

Write a brief paragraph describing why these languages would be the best choices for communicating with  your customers

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