GLOSSARY

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BALANCE OF TRADE.  This term is used to describe the relationship between a nation's experts and imports. The US would have an even balance of trade with Saudi Arabia if that country bought the same amount of US goods as the US bought from Saudi Arabia.  >go back<

TARGET MARKET: This is what marketers call those people that you have identified as potential buyers of  your product. In this case, your target market is made up of the people of Saudi Arabia. >go back<

TRADE DEFICIT: The United States has a trade deficit with Saudi Arabia because the US buys more from Saudi Arabia than Saudi Arabia buys from the US. You could also say that the US has a negative balance of trade with Saudi Arabia. >go back<

NAVIGATION BAR: A navigation bar something on a web page that has links that let you move around in the web site      >go back<